Our clothes are ready-to wear but each piece is meticulously stitched by hand to give it the perfect finish. Our mantra has always been: quality over quantity. We make only about 30 pieces each month but starting from the point of creating the silhouette, crafting the pattern, cutting and sewing, each piece of garment receives individual attention. Having received formal training in design, styling is our forte. Kakoli is an alumni of NIFT, Delhi and the Nottingham Trent University, UK, and after travelling through many glamorous, well paid jobs, has finally found her true identity in being a fashion designer with the sole purpose of seamlessly blending high end fashion with social work where the entire income goes back into the project.
What makes our clothes more special are the fabrics that we use. We use primarily organic cotton, which we buy from krac-a-dawna and use vegetable dyes to colour them. The indigo dye is done by Juli herself while we at satya-jyoti do the Aamla 'brown', the Tesu 'orange' the Beetroot 'red' and the Iron-oxide 'black'. For larger quantities of vegetable dyed fabrics, we go to Aura in Ahmadabad. The fact that we do few pieces, gives us the flexibility to make our designs work around the lot variations which happen while doing vegetable dyes. Other than this, we source fabrics from our regular associates who are all NGO's eg: wool from Urmul Rajasthan and KulluKarishma, Himachal, silk from Suderbans silks, West Bengal and so on. We have long term sustainable relationship with all of them.
Another aspect of our clothing is that as we are located in an agricultural belt and have inadequate supply of power, we cannot depend on any modern technology and therefore the most complicated of garments(it could be a silk chiffon dress or a fully lined structured jacket), are made with the barest minimum involvement of machinery.
We do not participate in any fashion events other than the Ethical Fashion Show in Paris, which gives us the right platform to interact with like-minded people.
Twice a year we do a small quantity of production for Numanu-label of love for their Paris outlet. Working with their designer and pattern-maker always pushes us to learn something new and raise the bar a few more notches with each collection.